How to create a moodboard for your project (even without Illustrator!) - part 2

In the first blog entry of the series, we got an overview of what moodboards are and how you can use them.

 "Slow Morning" Moodboard and Palette

"Slow Morning" Moodboard and Palette

Now we are ready to dive into the actual process that will lead to the creation of a moodboard - like the "Slow morning" one I made.

I will be sharing my personal process to do this. There are surely other ways to create a moodboard, but I follow this process for work and I think it works fine!

It comprises of 6 steps,:

1) COLLECTING YOUR IMAGES: I was suggesting in the first article that you create a Pinterest board to gather all the photos you find inspiring for your project. If you do not have a Pinterest account, you can create one here. I use Pinterest to work with my clients on their moodboards and I really love how easy it is to use.  A word of caution about using the images from Pinterest, though. If you are using your moodboard for private purposes only and you are not going to share it online, you can collect any image you find on the internet. However, if your intention is to spread your moodboard on social media, I would warmly recommend you get your images from websites with royalty free images. This is an important point if you do not want to infringe any copyright, which I am sure your don´t. I recommend browsing Unsplash, as it has very beautiful, free photos on virtually any topic.

2) SELECTING YOUR PHOTOS: Surely you will collect plenty of images and find all of them inspiring! The purpose of a mooaboard, however, is to nail down the style you want to create. This means you will need to pick just the right images and preferably only between 5 and 10 of them, which will suit most of Canva´s moodboard templates. I usually recommend my clients to collect all the images, do not look at them for a day and then come back to them to select. Taking a pause usually helps looking at your photos with fresh eyes and it´ll make it easier to choose.

3) ASSEMBLING THE MOODBOARD: Now you can head to your Canva moodboard maker, select a template and start to edit the photos (just follow the instructions, it is very easy). If you want to add a colour palette to your moodboard, make sure to select a template that includes one.

When assembling the photos, I recommend balancing the images´ colours by spreading light and dark images around evenly. You want your moodboard to be not only inspiring, but also aesthetically beautiful!

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4) CREATING YOUR COLOUR PALETTE: Canva´s moodboard tool does not allow you to pick the colours directly from your image (as in Illustrator, for instance). This means you need to extract your colour codes with another tool and then insert them into Canva´s moodboard maker. You can use another Canva app for the purpose called  Color Palette Generator or you can use a mobile app like Pixel Picker. With Canva´s color palette generator, you will be given a ready made palette of five colors. These will be extracted from the image you upload (see the screenshot of the rose). However, since your moodboard will contain more than one photo, you need to identify which colors are most recurrent in your photos´ selection and pick only those. Have a look at my moodboard at the beginning of the post to see what I mean.

When adding the colours of your palette to your moodboard, it is common practice to go from the lightest color to the darkest one. Start with your white or beiges and then proceed to your black shades. 

5) SAVING YOU IMAGE: Last step is simply to save your newly created moodboard! 

Now you have a moodboard to inspire whatever creative project you may start. I use moodboards for creating logos and brand stylle guides, but you can use them for pretty much anything - including guiding your home´s decoratons. In the next blog post, I will be sharing tips on exactly this - how to use a moodoard to give your home a a special mood and a sense of coherence.

If you do not have time to learn how to create a moodboard yourself but you need one for work or for your home, you can hire me. I offer a Moodboard Creation and Style Brainstorming service that will help you nail down your perfect style!